CJG advisoryFractional technical advisor
HomeServicesFitness & studios
Who this is forFitness & studios

For gyms, studios and coaches that are leaking money.

Membership businesses where acquisition gets all the attention and retention decides the outcome.

Where the money usually goes

These are the leaks we find most often in this kind of business. Not all four will apply to you. Usually two of them do, and usually nobody has measured either.

01

The member who quietly stopped coming

Attendance drops off weeks before a cancellation. That is a visible signal in data you already have, and nobody is watching it. A prompt when somebody's pattern breaks is the cheapest retention lever there is.

02

The trial that never converted

A free trial or intro offer with no structured follow-up converts on enthusiasm alone. A sequence during and immediately after the trial, that stops when they join, is where the conversion rate actually lives.

03

The lead who inquired and never heard back

Inquiries arrive at all hours through several channels and get answered when somebody is at the desk. Speed matters more here than almost anywhere, because people decide to start on impulse.

04

Class schedules and waitlists managed by hand

Filling a canceled spot, managing a waitlist and confirming attendance are all rules-based work. Doing them manually costs staff time and loses revenue on every unfilled place.

How it works

One free 30-minute call with Chad. We look at how work actually moves through your business, tell you where it is leaking and roughly what that is worth, and give you an honest answer about whether it is worth fixing. If the math does not work, we will say so on the call.

If it does, the work is scoped and priced before anything starts, and typical turnaround is 7 days. See what we build and what it has done.

Find your leak. Keep the money.

One free 30-minute call. You leave knowing where your business is losing money or time, and whether it’s worth fixing.